THE URBAN DEVELOPMENT INSTITUTE OF AUSTRALIA (UDIA) is Australia’s peak representative body for all segments of the urban development industry.

Simon Basheer

President (NSW)

Simon Basheer is the President for UDIA National.

General Manager, Sales for the Australian Residential business at Lendlease.

Bachelor of Business (Marketing), Graduate Diploma in Property (Valuation)

Simon has nearly 30 years experience in the development industry holding a number of senior Marketing and General management positions across several states since he first joined the industry in 1987.

Simon is very passionate about the development industry and the responsibility developers have in their profession. He has been an active member of the UDIA both in Queensland and NSW for over 15 years and was a Councillor on UDIA NSW for 8 years. 

After over 8 years working for Delfin Property Group, Simon joined Lend Lease in 1995 and during this time, he has been involved in the marketing and management of many of Lend Lease's largest masterplanned community and urban projects.  He currently holds the position of National General Manager, Marketing and Product for Lend Lease Communities.

Simon's background brings a depth of experience in areas such as market/project positioning, asset growth and in the implementation of development strategies that ensure the successful trading of projects.

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